The Ryder Cup takes place over six days, including three practice days and three game days, during which the top 12 European golfers and the top 12 Americans compete for the prestigious trophy. The widespread diffusion of golf around the world and the presence of the strongest European golfers ensures that the Ryder Cup is a unique event. The last edition of the Ryder Cup played in France in 2018, with over 270,000 spectators at Le Golf National, reached over 600 million homes with more than 160 countries tuning in to watch the events live on television. The Ryder Cup is thus the ideal tool for promoting a sport that boasts 65 million players worldwide, rendering it the most practised individual discipline.